As marketing for the game of football is moving from over-dependence on gate collections and donations, other avenues have arisen over the past few years one being that of television and marketing rights. The year 2009 had been a success in this area as more than MK25 million was realized from sale of TV and marketing rights.

Due to the vigorous marketing and promotion, mainly during national team games, record gate collections were realized, a sign that the game had moved from the era of violence and hooliganism to an era of true spirit of sportsmanship.

Below is how much was realized during Malawi home Matches:-

Communication is vital in dissemination of information to the public. FAM in the year 2009 embarked on the drive to revive its dormant website. The www.fam.mw wore a new face and it is encouraging that weekly updates are being carried to be in line with the ever changing events in our game.

FAM also managed to accredit all sports journalists to ease their entry into all FAM managed matches in the year. This is a process done yearly and it will go a long way in establishing good working relationships with the media.

Date	Match	Amount realised

06-06-2009	Malawi vs Burkina Faso	9,300,000.00
05-09-2009	Malawi vs Guinea	8,700,000.00
10-10-2009	Malawi vs Ivory Coast	17,100,000.00