Ecobank Malawi are the official sponsors of the FAM’s Charity Shield which will take place later this month.
The Pan African Bank has pumped in K12 million to earn full naming rights of the two day event which will be called the Ecobank Charity Shield.
The bank’s Managing Director Charles Asiedu told a press Conference on Tuesday that the bank recognizes the power of football hence their coming in to join FAM in this years Charity Shield which is aimed at addressing the challenges that people with albinism are facing in the country.
“As Ecobank, we believe that football is the most popular game in Malawi, and it touches the soul and mind of everyone. By sponsoring the game, it means we are reaching out to many people in the country. The partnership will give us the opportunity to reach out to many people to spread the message of the event’s Theme.
“The fighting against the crimes against people with albinism is a job for every Malawian. So, if we come together, we believe that we can end the malpractice”, said Asiedu.
FAM president Walter Nyamilandu hailed Ecobank for the sponsorship saying it has come at a right time as the Association was panicking .
“We were very worried that for a fourth year in a row, we will stage the Shield without a sponsor. The package will go a long way to meet the demands that go with staging the Shield and ensure that all revenue collected go towards the good cause.
“The importance of the Charity Shield can no longer be overemphasized. Football remains a great tool as a means to solving some of the social economic challenges that our country faces.
“And this year our focus is to allow football to play an advocacy role against the barbaric killings, abductions and discriminations against people with albinism in Malawi.
“Our message is we are all one. let us love one another. When we genuinely love one another there is no reason to kill each other. There is absolutely no reason to kill our fellow citizens who were born with albinism. After all they did not choose to be born that way. And it can happen to anyone,” said Nyamilandu.
The Charity Shield is the flagship Corporate Social Responsibility (CSR) program for Football Association of Malawi which aims to engage, mobilize and inspire football fans, stakeholders and the public towards a charitable cause of national significance.
This year’s theme is ‘One Love, Stop the Killings’
The 2019 FAM Charity Shiled tournament will take place on the 30th and 31st march 2019 at Kamuzu Stadium and will involve Blue Eagles, Masters Security, Beforward Wanderers and Nyasa Big Bullets.